How Does Mass Customization Meet The Individual Needs Of Everyone?

May 09, 2019
How Does Mass Customization Meet The Individual Needs Of Everyone?

Mass customization, also known as "production by order" or "production by order," is a marketing and manufacturing technology that provides tailored products and services to meet specific customer needs. This process combines the low unit cost associated with volume production with the flexibility and personalization of custom products.

An example of mass customization can be found when ordering fruit. Imagine that RF connector manufacturers only offer one RF connector. This is unimaginable, right? Each RF connector order is custom made. Today, you can decide all the different toppings you want, as well as the type of plating and center pin you want.

Mass customization gives power to customers.

This flexible technology allows customers to design the features of the products they want to buy without having to worry about overspending. In most cases, the various components required to make a product are readily available and easy to mix and match.